Technology &
product strategy
Turning ideas into clear plans, with a focus on real problems, practical solutions, and long-term value.
Turning complex business into clear, useful systems.
I’m Asghar Ali Marfani — a tech entrepreneur, software strategist, and business consultant. I connect technology with the realities of running a business.
01 / ABOUT
A builder’s mindset.
A business perspective.
I work at the intersection of software, product development, operations, and AI automation — helping businesses turn complexity into practical systems that create real value.
My background in technology and international trade gives me a grounded, real-world perspective. I enjoy building, solving, and working with people who see technology as a catalyst for better businesses and a more connected world.
As the founder of aiwa and EliteTech, I bring a hands-on approach to the processes, people, and decisions behind a business. I also share my thinking on aiwaBlog .
02 / EXPERTISE
From the big picture
to the details.
Technology &
Software &
platform development
Building reliable software and platforms that support the way a business actually works.
AI &
business automation
Applying AI and automation to simplify work, support better decisions, and create room for people to focus.
Business &
trade operations
Connecting technology with operations, people, and markets, informed by international commercial experience.
03 / SELECTED VENTURES
Ideas, built into
working products.
aiwaLPG
Software for LPG operations
Cylinder tracking, inventory, accounting, and plant and distribution workflows.
ExploreaiwaBots
Business communication, automated
WhatsApp automation and workflow-based messaging for business communication.
ExploreaiwaCore
Systems for getting things done
Bringing structure to tasks, execution, and business workflows.
Explore04 / LET’S CONNECT
Have a challenge
worth solving?
Let’s talk about technology, your next product, or a better way to run your business.
Connect on LinkedIn